Drindl.com
Dirndl
Overview
dirndl.com is a German online retailer specializing in traditional Alpine fashion, offering a wide selection of modern and classic dirndls, lederhosen, and accessories with a strong focus on quality, fit, and contemporary design.
Client:
Dirnld.com
Year:
2025
Category:
Branding
/
Migration
The Challenge
The existing store was technically outdated, slow, and difficult to maintain. SEO rankings were at risk of being lost if the site was moved. At the same time, the user experience was no longer up-to-date, which slowed conversions and reduced trust.
The Solution
We introduced a soft, earthy color palette, paired with a custom wordmark and playful iconography. Packaging was restructured for clarity and premium feel. The site experience mirrored the in-store delight.
The Result
We took over the complete relaunch and migration to Shopify – including interfaces, warehouse integration, and product structure. A fresh design, targeted SEO measures, and conversion optimization resulted in a future-proof store with strong performance and a clear brand impact.
