Sanity
Group
Overview
Sanity Group is a Berlin-based leading cannabis and health-tech company focused on improving quality of life through medical cannabis, cannabinoid-based medicines, and wellness products, while driving innovation and research in the cannabinoid space.
Client:
Sanity Group
Year:
2025
Category:
Web developement
/
Web desing
The Challenge
Sanity Group wollte mit CannabisHelden & Weedspot mehr Sichtbarkeit im stark regulierten Markt für medizinisches Cannabis schaffen – doch fehlten digitale Reichweite, SEO-Sichtbarkeit und zielgruppengerechter Content für Patient:innen.
The Solution
SEMPAR developed a content strategy with an educational focus, combined with targeted SEO and performance-oriented design. Through data-driven keyword research, automated content production, and a modern platform structure, we have established Weedspot as a comparison tool and CannabisHelden as an educational brand in the top Google rankings.
The Result
User confidence rose dramatically, with a drop in abandonment during key transactions. Nova now stands out in a crowded space with a bold, secure, and scalable interface.
